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# ToTellAStory

AI Strategy & Narrative Architecture

## Sitemaps

- [XML Sitemap](https://totellastory.net/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://totellastory.net/blog/)
- [Winning "Best Pitch": Engineering AI Character Resilience at Meta](https://totellastory.net/winning-best-pitch-engineering-ai-character-resilience-at-meta/) - What happens when you apply the timeless logic of a PhD in Screenwriting to the frontier of Artificial Intelligence? At a recent internal Meta Hackathon, my team set out to answer that by stress-testing AI characters against the "Social Code" of storytelling. Our project, which applied Pixar’s storytelling frameworks to AI character creation, was awarded
- [Narrative Engineering: Solving the "Ghost in the Machine"](https://totellastory.net/narrative-engineering-solving-the-ghost-in-the-machine/) - Have you ever collaborated with an AI on a long script or novel, only to find that by chapter five, your character sounds like a generic, overly-polite robot? In the industry, we call this "voice drift," and it’s the quickest way to lose your audience. As a Narrative Engineer, I don't just ask the AI
- [Narrative Engineering: Moving Beyond the "Chat Box"](https://totellastory.net/narrative-engineering-moving-beyond-the-chat-box/) - Most writers have started using AI as a digital assistant, but many barely scratch the surface because they rely on basic prompts. To truly refine your craft, you need to level up. Narrative Engineering moves you beyond simply "typing text in a box." By leveraging a dash of coding expertise and structured logic, you can
- [WHY YOU SHOULD PLAY GAMES I](https://totellastory.net/why-you-should-play-games-i/) - How to get started with Character Development Often at the beginning, we have a mere feeling about the main character whose story we want to tell. In this situation you want to act with an open mind. You don’t know yet what will be important about your character, you cannot know it because you just
- [Why you should listen to Richard Walter's podcast](https://totellastory.net/why-you-should-listen-to-richard-walters-podcast/) - Richard Walter is a distinguished storytelling teacher, film industry expert, and former co-chair of UCLA's renowned TFT Graduate Program in Screenwriting. A screenwriter and published novelist himself, his most recent publication is Essentials of Screenwriting (St Martin Press 2010). I plan to add Richard's book as the next entry in The Toolbox (totellastory.net/the-toolbox) Walter has
- [Why you should read short stories](https://totellastory.net/why-you-should-read-short-stories/) - Short stories are a writer's notebook. Often they are the seed of an idea that a writer might want to develop. If you are looking for ideas what to write about, short stories are a great way to get started. It's not so much the stories or the ideas in and of themselves that you
- [Why you should continue to play](https://totellastory.net/why-you-should-continue-to-play/) - Psychologists who look at the development of the human brain and how a person takes their form say that playing is one of the most important formative activities. As adults we tend to lose the ability or the inclination to play. Playing offers unexpected results, new perspectives and insights on challenges and problems we face.
- [Why you should write … even if you do not think of yourself as a writer.](https://totellastory.net/why-you-should-write-even-if-you-do-not-think-of-yourself-as-a-writer/) - Very few of us are born writers, I believe. Two reasons come to my mind when I am asked why I write: Respect: Ideas are rare and they come out of nowhere. If you think about it, it is almost a miracle. Something is created out of nothing. You never know which passing thought might
- [Why you should consider using The Toolbox?](https://totellastory.net/why-you-should-consider-using-the-toolbox/) - When I started writing I looked for advice anywhere. At the time there was not much more around than Syd Field's wonderful book "Screenplay" (which you can check out in out Toolbox (totellastory.net/the-toolbox), still a bestseller today (https://www.amazon.com/dp/B000S1LAYG/) and deservedly so. Syd's language fortunately clicked with me and I understood what he wanted me to

## Pages

- [Home](https://totellastory.net/) - Stories are the Bridges Between Us Merging the Art of Screenwriting with the Science of Narrative Engineering. Stories bridge the gap between imagination and reality. I help writers unlock the full potential of their narratives, transforming raw ideas into compelling screenplays that resonate with audiences and the industry alike.Empower Your Creativity: Access a curated Toolbox
- [The Toolbox](https://totellastory.net/the-toolbox/) - The Toolbox From Academic Research to Narrative Engineering The Research Foundation For my Ph.D. at the Berlin Technical University (TU Berlin), I conducted a large-scale experiment to identify the most effective storytelling principles in existence. This wasn’t a purely academic exercise; it was a high-stakes stress test of the “masters”—from Aristotle and Egri to McKee
- [Case Study: The Narrative Lab](https://totellastory.net/lab/) - The Narrative Intelligence Protocol Dramaturgic Infrastructure for Generative AI The Narrative Intelligence Protocol is a model-agnostic infrastructure layer that gives AI characters a stable, coherent internal life across extended interactions. Built on the Value Shift Protocol and Premise Protocol — Dramaworks’ own dramaturgical engines, rooted in classical dramatic theory and developed through PhD research and
- [Services](https://totellastory.net/services/) - Where Master Craft Meets Modern Precision Every story has its right shape. Every story has its right place. I’ll help you find both—without the detour. Classical Foundations, Modern InsightsI provide efficient, no-frills development that bridges the gap between classic storytelling and cutting-edge technology. While I honor the timeless foundations of the craft, I don’t believe
- [narrative lab](https://totellastory.net/narrative-lab/) - NARRATIVE LAB Think of this as a flight simulator for your characters and AI agents.The Narrative Lab puts your protagonist or bot persona through a structured four-pass stress test — running the Value Shift Protocol and Premise Protocol, Dramaworks’ own dramaturgical engines, refined through 25 years of narrative development and PhD research — to determine
- [About](https://totellastory.net/about/) - About My Journey Michael is a bridge-builder between timeless storytelling and the frontier of Artificial Intelligence. With over 30 years of experience, Michael has written or co-authored more than 90 features and episodes—including the record-breaking adaptation of Ugly Betty (685 episodes), which earned him a German Emmy and a Rose d’Or. His career has been
- [What We Do](https://totellastory.net/what-we-do/) - Where Narrative Meets Innovation TOTELLASTORY … is about the Narrative Lab. I’ve built a bridge between classic storytelling and cutting-edge AI. Through my Narrative Lab, we don’t just talk about your characters; we stress-test them. We use AI-driven insights to ensure your protagonist’s “want” vs. “need” is airtight.… is about cutting through the noise. Every
- [Terms and Conditions](https://totellastory.net/terms-and-conditions/) - Terms and Conditions Please read these terms and conditions carefully before using Our Service. Interpretation and Definitions Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. Definitions For the
- [Contact](https://totellastory.net/contact/) - Contact Us We're Ready, Let's Talk Notice: JavaScript is required for this content. Contact Info Email Us mikewesser@totellastory.net Follow Us Facebook-f Twitter Linkedin
- [SIM/script](https://totellastory.net/sim/) - SIM/script NLP analysis and choice assist for content providers of the 21st century A digital tool for all „more-of-the-same“ industries By Michael Esser, PHD and Sergei Monakhov, PHD For More PitchSIM/script helps content providers to make smart and informed decisions about future offers.Better decision making in content choice increases consumer satisfaction and loyalty.RationaleActors in the
- [Privacy Policy](https://totellastory.net/privacy-policy/) - Privacy Policy This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to

## Categories

- [Uncategorized](https://totellastory.net/category/uncategorized/)
- [The Toolbox](https://totellastory.net/category/the-toolbox/)
- [Great Colleagues](https://totellastory.net/category/great-colleagues/)
- [Coding](https://totellastory.net/category/coding/)

## Tags

- [toolbox](https://totellastory.net/tag/toolbox/)
- [Screenplay](https://totellastory.net/tag/screenplay/)
- [screenwriter](https://totellastory.net/tag/screenwriter/)
- [Syd Field](https://totellastory.net/tag/syd-field/)
- [Christopher Vogler](https://totellastory.net/tag/christopher-vogler/)
- [Linda Seger](https://totellastory.net/tag/linda-seger/)
- [scriptwriting](https://totellastory.net/tag/scriptwriting/)
- [coaching writers](https://totellastory.net/tag/coaching-writers/)
- [creative games](https://totellastory.net/tag/creative-games/)
- [the toolbox](https://totellastory.net/tag/the-toolbox/)
- [story development](https://totellastory.net/tag/story-development/)
- [short stories](https://totellastory.net/tag/short-stories/)
- [what to read](https://totellastory.net/tag/what-to-read/)
- [Jack London](https://totellastory.net/tag/jack-london/)
- [Richard Ford](https://totellastory.net/tag/richard-ford/)
- [Paul Theroux](https://totellastory.net/tag/paul-theroux/)
- [analysis](https://totellastory.net/tag/analysis/)
- [Richard Walter](https://totellastory.net/tag/richard-walter/)
- [Aristotle](https://totellastory.net/tag/aristotle/)
- [great colleagues](https://totellastory.net/tag/great-colleagues/)
- [writers group](https://totellastory.net/tag/writers-group/)
- [character development](https://totellastory.net/tag/character-development/)
- [Narrative Engineering](https://totellastory.net/tag/narrative-engineering/)
- [AI for writers](https://totellastory.net/tag/ai-for-writers/)