Perspective, Passion and Purpose

Developing actionable storytelling takes mastering the craft, but much more important are the fundamental factors in any winning product story: 

Perspective, Passion and Purpose.

Narrative design starts with you and your product or service. Public trust, and credibility translate to market share. A strong and authentic brand identity connects you with your customers.

ToTellAStory helps you tell a story that sells. We structure your product story, boost storytelling and help you communicate with new and existing customers like never before.

What I do

We immerse ourselves in your business, history, and goals to create a brand that will stand the test of time.

We dig deeper to talk about your goals, your brand foundations, your values. Know exactly why you do what you do. And then tell it to the world.

Once we understand who you are and what your brand strategy is, we define your brand expression.

Together with you we develop a clear brand strategy that secures your positioning and guides your identity.

With us you will:

  • Define your mission, vision, and values, to establish your identity, your niche, and your future.
  • Develop cohesive and consistent communication of your brand’s expression, your brand’s personality and voice

You are a good fit if:

  • You are eager for change.
  • You are willing to do some deep introspection about who you are as an organization.
  • You appreciate a collaborative approach to working with agencies.
  • You want to do this right, not cheap and rushed.

What you get

Book Your Free Brand Storytelling Consultation

Get a FREE 15 minute, personalized Brand Storytelling strategy session with Michael today. Schedule a consultation.

I will analyze your brand and tell you:

What keywords you should be targeting
What your biggest opportunities are
How you can achieve your traffic goals

Your 30 min discovery call is free.

Chose from one of two starter packages

Pro Package


2 Brainstorming Sessions (45 min)
Topics covered:
  • Discovery
  • Affirmation
  • A deep reflection of your brand’s culture and values.
  • Your purpose statement to ensure your story remains consistent
1 Report
Topics covered:
  • Brand guidelines
  • Brand messaging

Ultimate Package


3 Brainstorming sessions (45 min)
Topics covered:
  • Discovery
  • Affirmation
  • A deep reflection of your brand’s culture and values.
  • Your purpose statement to ensure your story remains consistent
  • An impactful change on your product’s story and success
  • The visual persona and identity that gives you your place in the market.
  • A brand refresh or a full rebrand, depending on the complexity and depth of the project
1 Report
Report contains:
  • Brand guidelines
  • Brand messaging
  • A competitive positioning statement that highlights opportunities within the marketplace or your organization.
  • The visual persona and identity, giving you your place in the market.


Ask for your individual session on one of our services:

  • Business Owner profiles
  • Service profiles
  • Creative Native advertising
  • Search Ads
  • Newsletters and podcasts
  • Focused publishing
  • Endorsement approach to believe in
  • Engaging business updates
  • Effective and original communications solutions
  • Outsourced public communication


TellAStory.NET is a brand of MICHAEL ESSER DEVELOPMENT (MED), which I established in the same year I immigrated to the US, 2015

ToTellAStory.NET is headquartered in Los Angeles and holds licenses as a Certified Small Business

Prior to the establishment in California, the company was active in Germany and many European countries. Headquartered in Berlin, Germany, MED created content and consulted for some of the major media enterprises of Europe, FREMANTLE, Germany and U.K., MEDIASET, Italy, BAVARIA, the EUROPEAN COMMISSION in Brussels,Belgium, for institutions like the German Television Academy, funding authorities like the Media Board of Berlin and Brandenburg and the State Governments of Berlin and Brandenburg, Germany.